Tata nano: Case of repositioning (Record no. 519562)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00545nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220317b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parsad, C., Prashar, S. and Sahay, V.S. |
| 245 ## - TITLE STATEMENT | |
| Title | Tata nano: Case of repositioning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Vikalpa: The Journal for Decision Makers |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 46(3), Jul-Sep, 2021: p.177-187 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tata nano, Product failure, Repositioning strategy, Targeting, Positioning |
| 9 (RLIN) | 30698 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Vikalpa: The Journal for Decision Makers |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| Subject DIP | INDUSTRIAL DEVELOPMENT |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
No items available.