| 000 -LEADER |
| fixed length control field |
01244nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
221206b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Sreekumaran, Shyam et al |
| 245 ## - TITLE STATEMENT |
| Title |
The national e-commerce policy, 2019 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
Economic & Political Weekly |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
57(38), Sep, 17, 2022: p.47-52 |
| 520 ## - SUMMARY, ETC. |
| Summary, etc |
The draft national e-commerce policy 2019 states that the e-commerce platforms use network effects and mining of unstructured data to create entry barriers. We argue that network effects alone do not create sustainable competitive advantage for the platforms. The added effect of the high customer switching costs creates a dominant position for the big firms. It is to be noted that their business models are not built around data. The provision of consumer data or the regulation of foreign participation in this space, does not translate into better business opportunities for micro, small and medium enterprises due to their small-scale operations. Rather, the big domestic retail players might take over and limit the opportunities. – Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
National e-commerce policy, E-commerce policy |
| 9 (RLIN) |
35699 |
| 773 ## - HOST ITEM ENTRY |
| Main entry heading |
Economic & Political Weekly |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
| Subject DIP |
E-COMMERCE POLICY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Item type |
Articles |