| 000 -LEADER |
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| fixed length control field |
01662nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
221222b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Amin, Faseeh and Nika,Fayaz Ahmad |
| 245 ## - TITLE STATEMENT |
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| Title |
Relationship between online experience and customer engagement |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Management Journal from fore Abhigyan: Quest for Excellence |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
40(2), Jul-Sep, 2022: p.20-29 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
The research on online brand experience is still evolving and modern marketers are looking at engaging their customers through pleasing online experiences. This is because engaged customers are more loyal, purchase more and spread positive word of mouth about the company. Customer engagement is often attributed to delivering of successful and positive experience to the customers. The relationship between customer engagement and experience has not been fully explored, especially in the online environment. This study looks at some of the important studies involving both online brand experience and customer brand engagement. This work also provides a theoretical framework involving the relationship between the two variables. Moreover, it also provides reasons why online brand experience should be studied as a significant antecedent of customer brand engagement within the online business environment. Future scholars can study the association between the factors under varying virtual settings.- Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Brand experience, Online experience, Online shopping experience, Customer engagement, Customer brand engagement. |
| 9 (RLIN) |
34448 |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
Management Journal from fore Abhigyan: Quest for Excellence |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| Subject DIP |
CONSUMERS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Articles |
