| 000 -LEADER |
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| fixed length control field |
01086nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
230929b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Senthil, V. and Ramsamy, S. |
| 245 ## - TITLE STATEMENT |
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| Title |
Online shopping awareness of grocery consumers of coastal Tamil Nadu |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Third Concept |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
37(438), Aug, 2023: p.41-44 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
We evaluated the awareness level of online shopping in different socio-demographic categories of consumers in three coastal districts of Tamil Nadu, India viz, Mayiladuthurai, Thruvarur, and Thanjavur districts. Most of respondents were aware of online grocery shopping. The majority of the respondents still didn’t have awareness of the use of smartphones on online grocery marketing. Only awareness of pay TM was noteworthy. Gander, age, locality. Education monthly household income, family size, marital status, occupation, and number of persons employed in the family, influenced the awareness of online shopping. – Reproduced |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
Third Concept |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
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| Subject DIP |
FINANCE - TECHNOLOGICAL INNOVATIONS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Item type |
Articles |
