Customer orientation in indigenous entrepreneurial activities (Record no. 523950)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01244nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231018b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Khumukcham, Jackson |
| 245 ## - TITLE STATEMENT | |
| Title | Customer orientation in indigenous entrepreneurial activities |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | The Indian Journal of Social Work |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 84(2), Apr, 2023: p.185-202 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This article explores the concept of customer orientation and the emerging field of indigenous entrepreneurship. Data for the study was collected through ethnographic research in the Andro village of Manipur. The article illustrates how indigenous people strategise to satisfy customer demands and earn customer loyalty through innovation of products and improve sales performance, but not necessarily for generating profits. The study hopes to initiate a dialogue between academia and practitioners regarding the relevance of indigenous entrepreneurship as a field of research. – Reproduced https://journals.tiss.edu/ijsw/index.php/ijsw/article/view/951 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Customer orientation, Customer relationship, Product innovation, Indigenous entrepreneurship, Indigenous knowledge. |
| 9 (RLIN) | 41067 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | The Indian Journal of Social Work |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| Subject DIP | CONSUMERS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2023-10-18 | 84(2), Apr, 2023: p.185-202 | AR129834 | 2023-10-18 | Articles |