How generative AI can augment human creativity: Use it to promote divergent thinking. (Record no. 524312)
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| fixed length control field | 01591nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231108b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Eapen, Tojin T. et al |
| 245 ## - TITLE STATEMENT | |
| Title | How generative AI can augment human creativity: Use it to promote divergent thinking. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harvard Business Review |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 10(4), Jul-Aug, 2023: p.56-64 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | here is tremendous apprehension about the potential of generative AI—technologies that can create new content such as text, images, and video—to replace people in many jobs. But one of the biggest opportunities generative AI offers is to augment human creativity and overcome the challenges of democratizing innovation. In the past two decades, companies have used crowdsourcing and idea competitions to involve outsiders in the innovation process. But many businesses have struggled to capitalize on these contributions. They’ve lacked an efficient way to evaluate the ideas, for instance, or to synthesize different ideas. Generative AI can help over¬come those challenges, the authors say. It can supplement the creativity of employees and customers and help them produce and identify novel ideas—and improve the quality of raw ideas. Specifically, companies can use generative AI to promote divergent thinking, challenge expertise bias, assist in idea evaluation, support idea refinement, and facilitate collaboration among users. – Reproduced https://hbr.org/2023/07/how-generative-ai-can-augment-human |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Harvard Business Review |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| Subject DIP | ARTIFICIAL INTELLIGENCE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2023-11-08 | 10(4), Jul-Aug, 2023: p.56-64 | AR130188 | 2023-11-08 | Articles |