| 000 -LEADER |
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| fixed length control field |
00904nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
231228b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kaur, Harveen |
| 245 ## - TITLE STATEMENT |
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| Title |
Empowering rural India: Digital transformation as a sustainability catalyst |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Kurukshetra: A Journal on Rural Development |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
72(2), Dec, 2023: p.32-37 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc |
The concept of ‘rural e-commerce’ is district from mainstream e-commerce, providing electronic platforms for rural products. Its purpose is to connect rural areas with urban markets and enhance income levels. The government initiatives like ‘make in India, ‘digital India,’ and ‘skill India’ are geared towards promoting SME growth and facilitating their entry into the e-commerce realm. – Reproduced |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Kurukshetra: A Journal on Rural Development |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| Subject DIP |
RURAL DEVELOPMENT - INDIA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Item type |
Articles |
