Tourism for entertainment: Using an expanded marketing mix in a post-pandemic situation (Record no. 525761)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01484nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240412b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hossain, Afjal and Easmin, Farjana |
| 245 ## - TITLE STATEMENT | |
| Title | Tourism for entertainment: Using an expanded marketing mix in a post-pandemic situation |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Abhigyan: Management Journal from fore |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 41(3), 2023: p. 2-12 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The growth of tourism affects not only the activities directly linked to tourism but also other sectors of the world economy, particularly in developing countries like Bangladesh. The study aims to identify the importance of the expanded tourism marketing mix. Both primary and secondary data were collected to develop the marketing strategy for the tourism business in Bangladesh. A multiple regression model was applied to identify the parameters of the tourism marketing mix, and the result shows place is the most influential marketing mix for choosing a tourist spot during the COVID-19 pandemic. In the expanded marketing mix, people and physical evidence are also highly important for tourists’ visits during the pandemic period. The study implies that the actors in this sector should focus on each service marketing mix. The study guides policymakers in the industry for the post-pandemic period. – Reproduced https://fore-abhigyan.fsm.ac.in/articles/10.56401/Abhigyan/41.3.2023.2-12 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Abhigyan: Management Journal from fore |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| Subject DIP | TOURISM |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2024-04-12 | 41(3), 2023: p. 2-12 | AR131554 | 2024-04-12 | Articles |