Local governments’ communication on social media platforms: Refining and assessing patterns of adoption in Belgium (Record no. 526213)

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fixed length control field 02063nam a22001577a 4500
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fixed length control field 240516b ||||| |||| 00| 0 eng d
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Personal name Mabillard, V., Zumofen, R. and Pasquier, M.
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Title Local governments’ communication on social media platforms: Refining and assessing patterns of adoption in Belgium
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc International Review of Administrative Sciences
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Extent 90(1), Mar, 2024: p.65-81
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Summary, etc This article relies on the literature on technology adoption and empirical studies on social media adoption in the public sector to analyze the case of Belgian municipalities. Our objective is threefold as we aim to: (a) provide a new approach to assess the adoption of social media platforms by governments, (b) describe the current situation in Belgium through the concept of “active adoption” and (c) determine the main factors that relate to the uptake of Facebook in Belgian municipalities over 10,000 inhabitants. To achieve these objectives, we used software to retrieve quantitative data regarding Facebook adoption and institutionalization. Our results reveal that municipality size, median age and longevity on the platform are positively associated with the adoption of Facebook. In contrast, median income is, surprisingly, negatively associated with several dimensions of active adoption. These findings contribute to the literature on the factors related to social media use. In addition, the new ways of uncovering social media adoption and institutionalization patterns provide a solid conceptual approach for future research. For practitioners, our study provides municipalities with a better assessment framework and offers them a new model to evaluate social media adoption, underlining the fundamental difference between registration and “active adoption”.- Reproduced

https://journals.sagepub.com/doi/abs/10.1177/00208523221133229
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media platforms
9 (RLIN) 52406
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Main entry heading International Review of Administrative Sciences
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
Subject DIP LOCAL GOVERNMENT
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Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Serial Enumeration / chronology Barcode Date last seen Koha item type
          Indian Institute of Public Administration Indian Institute of Public Administration 2024-05-16 90(1), Mar, 2024: p.65-81 AR131964 2024-05-16 Articles

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