Discount coupons versus trust and satisfaction: Which is better for M-commerce? (Record no. 526334)
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| 000 -LEADER | |
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| fixed length control field | 02292nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240530b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mishra, Arindra Nath and Sengupta, Shayani |
| 245 ## - TITLE STATEMENT | |
| Title | Discount coupons versus trust and satisfaction: Which is better for M-commerce? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Management and Labour Studies |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 49(1), Feb, 2024: p.28-42 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Online shopping apps offer discounts with the help of coupons which have been shown to be highly effective, especially, in the case of mobile commerce. However, the mechanism of attracting customers via discounting and its effect on the adoption of mobile shopping apps have not been studied in detail. We explored the important antecedents for continued usage intention of mobile shopping apps. Further, we explored the effect of coupon proneness via the expectation confirmation model. We have explored the mediating role of trust and moderating role of coupon proneness on the relationship between satisfaction and intention of continued usage. We found direct and indirect linkages of satisfaction, confirmation of expectations, perceived usefulness and trust and coupon proneness with continued usage intention. Results indicated that trust partially mediates the relationship between satisfaction and continued usage intention, and coupon proneness negatively moderates the relationship between trust and continued usage intention. Our study shows that coupons are effective in the short run but satisfaction and trust building are important for long-term strategy. Some personality traits can have an impact on the findings which have not been part of this study. Future research can expand and validate these findings. – Reproduced https://journals.sagepub.com/doi/full/10.1177/0258042X231181756 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Discount Coupons, Trust, Satisfaction, M-commerce, Customer Loyalty, Short-term Sales, Coupon Dependency, Brand Perception, Consumer Behavior, Purchase Intentions, Mobile Shopping Apps, Expectation Confirmation Model, Usage Intention, Promotional Strategies, Digital Marketing, Price Sensitivity, Customer Retention, Competitive Advantage, Online Retail, Shopping Experience. |
| 9 (RLIN) | 53161 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Management and Labour Studies |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| Subject DIP | CONSUMER BEHAVIOUR |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2024-05-30 | 49(1), Feb, 2024: p.28-42 | AR132084 | 2024-05-30 | Articles |