Playing cricket: India’s soft power, nation branding and future prospects (Record no. 527637)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01668nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240911b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Das, S.K., Borah, A.C. and Mallick, S. |
| 245 ## - TITLE STATEMENT | |
| Title | Playing cricket: India’s soft power, nation branding and future prospects |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | India Quarterly: A Journal of International Affairs |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 80(2), Jun, 2024: p.269-282 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The growing interdependence among nations, the advancement of science and technology and the impact of globalisation have made it less useful for nations to rely predominantly on hard power to pursue their foreign policies’ goals. In the contemporary era, nations have shifted their attention to soft power as an alternative policy to maximise gains from other countries. Although the exercise of hard power is still relevant in international relations, soft power has become a less destructive option. For instance, sports has proved its power as a tool of diplomacy at different times. In India, cricket has moved from its status as a mere sport to a powerful instrument of diplomacy. In this article, the authors analyse the value of sports in general and cricket in particular as an instrument of public diplomacy, its capacity for nation branding, and the future prospects of cricket in pursuing India’s foreign policy goals.- Reproduced https://journals.sagepub.com/doi/full/10.1177/09749284241241600 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | India, soft, Power, Public diplomacy, Cricket, Diplomacy, National branding, International relations, Foreign policy. |
| 9 (RLIN) | 47585 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | India Quarterly: A Journal of International Affairs |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| Subject DIP | DIPLOMACY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2024-09-11 | 80(2), Jun, 2024: p.269-282 | AR133075 | 2024-09-11 | Articles |