Design products that won’t become obsolete: Consumers change and grow. Your offerings should, too. (Record no. 528593)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01750nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241218b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Govindarajan,Vijay Eapen,Tojin T. and Finkenstadt, Daniel J. |
| 245 ## - TITLE STATEMENT | |
| Title | Design products that won’t become obsolete: Consumers change and grow. Your offerings should, too. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harvard Business Review |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 102(6), Nov-Dec, 2024: p.96-103 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Today all kinds of products adapt and change to suit users’ evolving needs. Toys can be reconfigured to suit children of varying abilities; Teslas receive software upgrades that regularly improve their performance; tunable eyeglass lenses can adjust for changes in vision. These “products that grow,” as the authors call them, last longer, so they save consumers money and promote sustainability. At the same time they help companies forge deeper customer connections, respond quickly to market changes, and continually innovate. This article outlines the consumer challenges that products that grow address, such as age-related developments, technological change, and shifting learning needs. It then describes how companies use software and hardware to build such products. The authors go on to outline models for capturing value with them: premium pricing, charges for upgrades, complementary products, monetizing maintenance, brand communities, and resale and modification. In a market that increasingly emphasizes flexibility, durability, and environmentalism, companies that make the shift from static offerings to products that grow will position themselves for success.- Reproduced https://hbr.org/2024/11/design-products-that-wont-become-obsolete |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Harvard Business Review |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2024-12-18 | 102(6), Nov-Dec, 2024: p.96-103 | AR133987 | 2024-12-18 | Articles |