How to avoid the agility trap: In an environment of rapid change, trying to adapt to every shift can lead to chaos. Instead, keep your eye on what remains constant. (Record no. 528596)

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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Liao, Jianwen and Zhu, Feng
245 ## - TITLE STATEMENT
Title How to avoid the agility trap: In an environment of rapid change, trying to adapt to every shift can lead to chaos. Instead, keep your eye on what remains constant.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harvard Business Review
300 ## - PHYSICAL DESCRIPTION
Extent 102(6), Nov-Dec, 2024: p.125-133
520 ## - SUMMARY, ETC.
Summary, etc Agility is all the rage in strategy circles these days. According to conventional wisdom, organizations should rapidly react to technological advances, new market dynamics, and shifting consumer preferences. But in practice this is nearly impossible to pull off, because the environment is evolving much faster than firms can respond to. The consequences of trying to keep up with every change are stark: the erosion of competitive advantages, a myopic focus on the short term, and organizational chaos. In their research the authors have repeatedly seen that in volatile environments, firms anchoring their strategies in a few enduring factors, rather than many transient ones, are more likely to achieve sustainable growth. This approach is called strategic constancy. It involves recognizing the fundamental aspects of the company’s business model—its core values, customer relationships, brand identity, and key competencies—and remaining dedicated to them despite external pressures. It emphasizes depth over breadth—deepening the company’s competitive advantage in its core areas rather than spreading efforts thinly over many- Reproduced

https://hbr.org/2024/11/how-to-avoid-the-agility-trap
773 ## - HOST ITEM ENTRY
Main entry heading Harvard Business Review
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Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Serial Enumeration / chronology Barcode Date last seen Koha item type
          Indian Institute of Public Administration Indian Institute of Public Administration 2024-12-18 102(6), Nov-Dec, 2024: p.125-133 AR133990 2024-12-18 Articles

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