Brand adoption by BoP tetailers (Record no. 528683)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01838nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250101b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sinha, Piyush Kumar Rawal, Saurabh and Sinha,Aakriti |
| 245 ## - TITLE STATEMENT | |
| Title | Brand adoption by BoP tetailers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | International Journal of Rural Management |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 20(3), Dec, 2024: p.369-391 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The article brings out the major factors that bottom-of-the-pyramid (BoP) retailers consider when adopting brands. It suggests that, besides the known variables of profitability, relationship and merchandise, these retailers attach importance to efforts that lead to reduced perceived risk. These include replacement and buyback facilities besides credit. They define the relationship with distributors/wholesalers not just as firm-firm business-based, but also as stemming from familial, social and ethnic dimensions. Based on 472 responses of acceptance or rejection from BoP retailers from rural India, the findings show a positive, significant relationship with brand characteristics. On the other hand, product-related factors showed a significant but negative relationship. The study found a significant but negative association between distributor relationship and probability of adoption, which should be considered in conjunction with credit, replacement and buyback facilities. The authors suggest that, while brand demand is a significant factor, strategies based on service-dominant logic would be more effective in sustained adoption of brands among small retailers.- Reproduced https://journals.sagepub.com/doi/full/10.1177/09730052241274413 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Bottom-of-the-pyramid, Brand adoption, Distributor relationship, Business risk, Rural retailer, Service-dominant logic. |
| 9 (RLIN) | 49659 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | International Journal of Rural Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2025-01-01 | 20(3), Dec, 2024: p.369-391 | AR134078 | 2025-01-01 | Articles |