Sacred book, profane print: Print-as-commodity and patronage in colonial western India (Record no. 529389)

000 -LEADER
fixed length control field 01781nam a22001457a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250317b ||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Damle, Madhura
245 ## - TITLE STATEMENT
Title Sacred book, profane print: Print-as-commodity and patronage in colonial western India
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Modern Asian Studies
300 ## - PHYSICAL DESCRIPTION
Extent 58(3), May, 2024: p.764-785
520 ## - SUMMARY, ETC.
Summary, etc The first printing press landed on the western coast of India in the mid-sixteenth century. The introduction of printing technology did not immediately lead to a flourishing print culture, and the oral and scribal traditions continued to thrive for at least three more centuries. This article examines the emergence of print culture in nineteenth-century western India by surveying the literary sources in the Marathi language. It argues that the book was regarded as a sacred object in the pre-print era and reading was considered a ritualistic activity. Print, on the other hand, was seen as defiling and therefore orthodox Brahmins hesitated to embrace the technology of printing. They were also threatened by the democratizing potential of printing. As the print culture bourgeoned, the sacredness of the book declined and it turned into a profane commodity. A market for vernacular books and periodicals started emerging gradually. However, pre-modern notions of literary patronage did not wither away as authors and publishers continued to bank on state patronage.- Reproduced

https://www.cambridge.org/core/journals/modern-asian-studies/article/sacred-book-profane-print-printascommodity-and-patronage-in-colonial-western-india/AB6628A1AB1629B56930CDD3D9323199
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Print culture, Print-capitalism, Patronage, Colonial India, Marathi.
9 (RLIN) 51377
773 ## - HOST ITEM ENTRY
Main entry heading Modern Asian Studies
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Serial Enumeration / chronology Barcode Date last seen Koha item type
          Indian Institute of Public Administration Indian Institute of Public Administration 2025-03-17 58(3), May, 2024: p.764-785 AR135387 2025-03-17 Articles

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