The strategic genius of Taylor Swift: Her success is about much more than her music—and innovators can learn from it. (Record no. 529696)
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Evers, Kevin |
| 245 ## - TITLE STATEMENT | |
| Title | The strategic genius of Taylor Swift: Her success is about much more than her music—and innovators can learn from it. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hayward Business Review |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 103(2), Mar-Apr, 2025: p.102-109 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | At age 35, Taylor Swift has been at the top of the music industry for two decades. She’s one of the top 10 best-selling artists of all time and the most financially successful musician of her generation. Her Eras Tour, which set off a global frenzy, was the highest-grossing tour in history. And while the music business has undergone profound technological and business model disruptions, Swift has managed to thrive throughout all the changes. The secret to Swift’s long-term success, this article argues, can be attributed to four behaviors: targeting untapped markets, finding opportunities to create stickiness, maintaining productive paranoia, and adapting to radical shifts in platforms. By studying the sophisticated moves she has made, business leaders can draw valuable lessons on innovation, reinvention, and strategic thinking.c- Reproduced https://hbr.org/2025/03/the-strategic-genius-of-taylor-swift |
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| Main entry heading | Hayward Business Review |
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| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2025-05-06 | 103(2), Mar-Apr, 2025: p.102-109 | AR135599 | 2025-05-06 | Articles |