The commissioner of the WNBA on transforming the league ahead of a breakout season (Record no. 530067)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Engelbert, Cathy |
| 245 ## - TITLE STATEMENT | |
| Title | The commissioner of the WNBA on transforming the league ahead of a breakout season |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harvard Business Review |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 103(3), May-Jun, 2025: p.35-39 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | By nearly every metric, 2024 was a standout year for the Women’s National Basketball Association (WNBA). As transcendent rookies Caitlin Clark, Angel Reese, and Cameron Brink entered the league, regular-season games drew an average of 1.2 million viewers, up 170% from the previous season, and our All-Star Game brought in an all-time high of 3.4 million, triple that of 2023’s event. We saw the highest arena attendance in 22 years, with every team posting at least double-digit year-on-year growth. And we set records for social media engagement (with more than 2 billion views across platforms), merchandise sales (up 600%), and media and sponsor revenues.- Reproduced https://hbr.org/2025/05/the-commissioner-of-the-wnba-on-transforming-the-league-ahead-of-a-breakout-season |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Harvard Business Review |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2025-05-26 | 103(3), May-Jun, 2025: p.35-39 | AR135896 | 2025-05-26 | Articles |