What the like button can teach US about innovation: The process is more accidental than people think. (Record no. 530071)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01210nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250526b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Reeves, Martin and Goodson, Bob |
| 245 ## - TITLE STATEMENT | |
| Title | What the like button can teach US about innovation: The process is more accidental than people think. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harvard Business Review |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 103(3), May-Jun, 2025: p.70-78 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In 2022 one of us (Bob) was going through the onerous process of moving from one house to another when he stumbled upon an old sketch in his files. It depicted a prototype for a thumbs-up like button, made when Bob was the first employee at the review site Yelp. Today the like button can be found everywhere on the internet. It has transformed digital advertising and marketing and helped fuel the growth of the $250 billion social media industry. Most people assume it was invented by Facebook, the firm that first used it at scale. But intriguingly, the date on the sketch (May 18, 2005) preceded the adoption of the like button at Facebook by nearly four years.- Reproduced https://hbr.org/2025/05/what-the-like-button-can-teach-us-about-innovation |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Harvard Business Review |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2025-05-26 | 103(3), May-Jun, 2025: p.70-78 | AR135900 | 2025-05-26 | Articles |