How gen AI is transforming market research: A guide to the most promising opportunities (Record no. 530073)
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| fixed length control field | 01099nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Korst, Jeremy Puntoni, Stefano and Toubia, Olivier |
| 245 ## - TITLE STATEMENT | |
| Title | How gen AI is transforming market research: A guide to the most promising opportunities |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harvard Business Review |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 103(3), May-Jun, 2025: p.90-99 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Among all the managerial functions, marketing is likely to be the one that’s most disrupted by generative AI. Recognizing the technology’s potential, academics and practitioners alike have been investigating new ways to apply it to customer service and content creation for some time now, but recently the business world has started paying attention to the impact it could have on other marketing activities. The most exciting of these is market research, the processes by which firms gather data and generate insights about customers and competitors.- Reproduced https://hbr.org/2025/05/how-gen-ai-is-transforming-market-research |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Harvard Business Review |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
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| Indian Institute of Public Administration | Indian Institute of Public Administration | 2025-05-26 | 103(3), May-Jun, 2025: p.90-99 | AR135902 | 2025-05-26 | Articles |