Does participation predict support for place brands? An analysis of the relationship between stakeholder involvement and brand citizenship behavior (Record no. 530091)
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| fixed length control field | 01517nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
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| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | González, Laura Ripoll Klijn, Erik Hans Eshuis, Jasper and Braun, Erik |
| 245 ## - TITLE STATEMENT | |
| Title | Does participation predict support for place brands? An analysis of the relationship between stakeholder involvement and brand citizenship behavior |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Public Administration Review |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 85(1), Jan-Feb, 2025: p.192-206 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This article studies in how far participation of stakeholders enhances their active support for place brands, conceptualized in this study as Brand Citizenship Behavior (BCB). Combining insights from governance and branding theory this article uses survey data (N = 162) among stakeholders involved in branding processes of two Dutch regions. The analysis shows that more intense participation in the development of the brand is related to more BCB. Beyond participation, perceived value of the brand for stakeholders and degree of place identity (identification with place) also positively relate to brand citizenship behavior. The findings not only confirm the importance of participation in achieving support for public brands, but also provide insight into the role of affective factors (identification) and interest-based factors (value of the brand for the stakeholder) on BCB.- Reproduced https://onlinelibrary.wiley.com/doi/10.1111/puar.13776 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Public Administration Review |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2025-05-27 | 85(1), Jan-Feb, 2025: p.192-206 | AR135920 | 2025-05-27 | Articles |