Harnessing the power of emotions: How women of color use emotional appeals in their campaign messages (Record no. 530350)
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| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250610b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Santia, Martina Bauer, Nichole M. and Gonzalez, Sylvia |
| 245 ## - TITLE STATEMENT | |
| Title | Harnessing the power of emotions: How women of color use emotional appeals in their campaign messages |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Political Research Quarterly |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 78(1), Mar, 2025: p.401414 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Women of color are running for political office at higher rates in recent U.S. elections, and existing scholarship is only starting to investigate the communication strategies of women of color and how voters respond to their campaign messages. We shed light on how women of color use emotions in campaign messages and how voters respond to these emotional appeals. We employ an analysis of campaign advertising data across multiple election years from the Wesleyan Media Project to show that both white women and women of color rely heavily on enthusiasm in their campaign messages, even though white women use anger appeals at higher rates than women of color. We complement these results with an original survey-based experiment to examine how emotional appeals affect voting preferences for women of color candidates. Our results suggest that when women of color employ positive emotions, the effects of these messages do not differ when compared to positive emotions from white women. We also find that positive emotions in messages are especially beneficial for Black women candidates compared to negative emotions in messages. These results offer insights into how women of color can build effective communication strategies to broaden their representation in U.S. decision-making bodies.- Reproduced https://journals.sagepub.com/doi/full/10.1177/10659129241303449 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Women of color, Intersectionality, Emotions, Campaigns, Political communication. |
| 9 (RLIN) | 54157 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Political Research Quarterly |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
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| Indian Institute of Public Administration | Indian Institute of Public Administration | 2025-06-10 | 78(1), Mar, 2025: p.401414 | AR136165 | 2025-06-10 | Articles |