Developing a model for use of fear appeals for countering vaccine hesitancy in intercultural contexts (Record no. 530416)
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| 000 -LEADER | |
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| fixed length control field | 01366nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250613b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bharadwaj, Apoorva and Mehta, Ritu |
| 245 ## - TITLE STATEMENT | |
| Title | Developing a model for use of fear appeals for countering vaccine hesitancy in intercultural contexts |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Vikalpa: The Journal for Decision Makers |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 50(1), Jan-Mar, 2025: p.7-20 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This paper proposes the concept of culture as a variable in designing social marketing campaigns for Covid-19 vaccination. Fear appeal has been often used for inducing safety behaviours in contexts of smoking, drugs and risky driving. The authors claim that fear appeal can be efficacious for persuading people to take Covid-19 vaccination if it uses ‘culture’ as a filter. It analyses three cultural dimensions that impact the cognitive and affective processing of fear appeal: uncertainty avoidance, individualism, and high/low-context communication. The research develops a new culture-compatible communication model expandable to any vaccination drive or health campaign pivoted to bring about change.- Reproduced https://journals.sagepub.com/doi/full/10.1177/02560909241307709 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Fear appeal, Communication, Culture, Social marketing, Vaccine hesitancy |
| 9 (RLIN) | 54339 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2025-06-13 | AR136196 | 2025-06-13 | Articles |