| 000 -LEADER |
| fixed length control field |
00939nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
| fixed length control field |
250627b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Morthania, Sushma |
| 245 ## - TITLE STATEMENT |
| Title |
From invisible to invincible: Marketing the MSME way |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
| Place of publication, distribution, etc |
Kurukshetra |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
73(7), May, 2025: p.44-50 |
| 520 ## - SUMMARY, ETC. |
| Summary, etc |
In this new age, your market is no longer limited to your neighbourhood, your town, or even your state. The reach of your product or service is determined not by location but by your ability to deliver. If you're offering a service, your audience could be anywhere in the world. If you're selling a product, your market is as wide as the reach of your logistics partners. The future belongs to those who are ready to step beyond the familiar, embrace change, and market without limits. - Reproduced |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name as entry element |
MSME, marketing, traditional marketing vs modern marketing, AI |
| 9 (RLIN) |
54816 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
| Item type |
Articles |