From invisible to invincible: Marketing the MSME way (Record no. 530628)

000 -LEADER
fixed length control field 00939nam a22001457a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Morthania, Sushma
245 ## - TITLE STATEMENT
Title From invisible to invincible: Marketing the MSME way
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Kurukshetra
300 ## - PHYSICAL DESCRIPTION
Extent 73(7), May, 2025: p.44-50
520 ## - SUMMARY, ETC.
Summary, etc In this new age, your market is no longer limited to your neighbourhood, your town, or even your state. The reach of your product or service is determined not by location but by your ability to deliver. If you're offering a service, your audience could be anywhere in the world. If you're selling a product, your market is as wide as the reach of your logistics partners. The future belongs to those who are ready to step beyond the familiar, embrace change, and market without limits. - Reproduced
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MSME, marketing, traditional marketing vs modern marketing, AI
9 (RLIN) 54816
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Barcode Date last seen Koha item type
          Indian Institute of Public Administration Indian Institute of Public Administration 2025-06-27 AR136420 2025-06-27 Articles

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