Are brothels markets? Situating consumer research at the nexus of the essential, the embarrassing and the exception: A viewpoint from sociological traditions (Record no. 530761)

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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaudhuri, Himadri Roy
245 ## - TITLE STATEMENT
Title Are brothels markets? Situating consumer research at the nexus of the essential, the embarrassing and the exception: A viewpoint from sociological traditions
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Management and Labour Studies
300 ## - PHYSICAL DESCRIPTION
Extent 50(1), Feb, 2025: p.129-134
520 ## - SUMMARY, ETC.
Summary, etc This essay critiques the trend in consumer research that deliberately excludes subjects considered exceptional. Drawing from multiple traditions in sociological literature, we analyse the interaction of factors that create persistent paradoxes in social imaginaries - paradoxes that have also impacted the academic community. While the majority of scholarly publications tend to take a reductionist view of consumer concerns, the vulnerabilities faced by queer groups and sex workers are largely ignored, with sex workers being pushed to the absolute margins. The relentless pursuit of tokenism, quantified by novel contributions or citations, has further marginalized invisible narratives of hope and resilience. The article advocates for a more inclusive approach in the development of new areas of consumer research, particularly in the domains of macro marketing, public policy, and transformational consumer research.- Reproduced

https://journals.sagepub.com/doi/full/10.1177/0258042X241298038
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Scholarly denial, Exceptionalism, Worth, Tokenism, Apria, Imaginaries, Resilience.
9 (RLIN) 55068
773 ## - HOST ITEM ENTRY
Main entry heading Management and Labour Studies
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Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Serial Enumeration / chronology Barcode Date last seen Koha item type
          Indian Institute of Public Administration Indian Institute of Public Administration 2025-07-14 50(1), Feb, 2025: p.129-134 AR136540 2025-07-14 Articles

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