Do attitude and subjective norm mediate the relationship between social media e-wom and green purchase intention? An empirical investigation using PLS-SEM (Record no. 530763)
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| fixed length control field | 01528nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250714b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Parveen, Afsa and Chaudhary, Rashmi |
| 245 ## - TITLE STATEMENT | |
| Title | Do attitude and subjective norm mediate the relationship between social media e-wom and green purchase intention? An empirical investigation using PLS-SEM |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Vikalpa: The Journal for Decision Makers |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 50(1), Jan-Mar, 2025: p.37-50 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The existing research examines the impact of social media electronic word-of-mouth(e-WOM) adoption on green purchase intention and investigates the mediation effect of attitude and subjective norm between e-WOM adoption and green purchase intention. The theory of reasoned action and the information adoption model has been combined to study this. Data was collected from 228 respondents and analysed through partial least squares structural equation modelling (PLS-SEM). Results revealed partial mediation of green purchase attitude and subjective norm exists in the relationship between e-WOM adoption and green purchase intentions. The research focuses on green purchase intention therefore, it benefits the environment and marketers of green cosmetics.- Reproduced https://journals.sagepub.com/doi/full/10.1177/02560909241297015 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Information adoption model, Partial least square-structural equation modeling, Social media-e-Wom, theory of reasoned action. |
| 9 (RLIN) | 55082 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Vikalpa: The Journal for Decision Makers |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2025-07-14 | 50(1), Jan-Mar, 2025: p.37-50 | AR136542 | 2025-07-14 | Articles |