What drives and inhibits consumers from adopting electric two wheelers: A behavioural reasoning theory perspective (Record no. 530779)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02329nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250714b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ashok, Kartikeya Tripathi, Abhishek and Arora, Sourabh |
| 245 ## - TITLE STATEMENT | |
| Title | What drives and inhibits consumers from adopting electric two wheelers: A behavioural reasoning theory perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Management and Labour Studies |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 50(2), May, 2025: p.166-183 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study contributes to the body of work on electric vehicle adoption by going beyond traditional frameworks like the Technology Acceptance Model, the Theory of Reasoned Action and the Theory of Planned Behaviour. It presents a comprehensive framework that highlights both the drivers and barriers specific to Tier 2 cities, a significant market for two wheelers in India. Although two wheelers are the preferred mode of transport in India, there has been limited research on the adoption of electric two-wheelers (E2Ws) and their role in achieving decarbonization goals. This study aims to assess the adoption of E2Ws in Tier 2 cities across India, which represents a significant market for two wheelers. To explore this, the study employs a qualitative approach using a theoretical framework to understand the reasons behind the adoption and non-adoption of E2Ws in Tier 2 cities. Eighty-nine interviews were conducted in different Tier 2 cities across four northern states. The results identified several key reasons for adoption, including monetary savings, non-financial incentives, driving pleasure, ease of use for women and senior citizens, suitability for local travel, and a pro-environmental approach. Conversely, the barriers to adoption included high ownership costs, negative motives, inadequate vehicle space, poor repair and service infrastructure, distrust, resale concerns, and negative review consensus. From a managerial perspective, this study provides strategic insights for marketers, outlining ways to promote the mass adoption of E2Ws by understanding and addressing key motivators and inhibitors.- Reproduced https://journals.sagepub.com/doi/full/10.1177/0258042X241292320 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Behavioral reasoning theory, Carbon emissions, Electric two wheelers, Qualitative analysis, India. |
| 9 (RLIN) | 55112 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Management and Labour Studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2025-07-14 | 50(2), May, 2025: p.166-183 | AR136558 | 2025-07-14 | Articles |