Neuromarketing in action: how to talk and sell to the brain (Record no. 531624)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00372nam a22001217a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780749469276 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | T34 G293 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Georges, Patrick M. |
| 9 (RLIN) | 56890 |
| 245 ## - TITLE STATEMENT | |
| Title | Neuromarketing in action: how to talk and sell to the brain |
| Statement of responsibility, etc | by Patrick M. Georges and Michel Badoc |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | Kogan Page |
| Date of publication, distribution, etc | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 270p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Neuromarketing |
| 9 (RLIN) | 56891 |
No items available.