The influence of social media corporate social responsibility communication on consumer brand identification and electronic word of mouth in the banking sector: The moderating role of user generated content (Record no. 531838)
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| fixed length control field | 01654nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 251022b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sharma, Rajesh |
| 245 ## - TITLE STATEMENT | |
| Title | The influence of social media corporate social responsibility communication on consumer brand identification and electronic word of mouth in the banking sector: The moderating role of user generated content |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Management and Labour Studies |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 50(3), Aug, 2025: p.320-336 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This study contributes to both marketing and corporate social responsibility (CSR) literature by exploring consumer perceptions of CSR in the banking sector. The findings reveal that CSR efforts on social media help build consumer–brand identification (C-B identification) and promote positive electronic word of mouth (eWOM). Both perceived CSR initiatives and C-B identification have a direct, positive effect on eWOM. Additionally, user-generated content enhances the effect of CSR initiatives on eWOM. For policymakers, these findings highlight the impact of engaging CSR communication on social media. Effective CSR strategies can strengthen brand identity and build positive consumer engagement, supporting loyalty and advocacy. This study expands knowledge on CSR communication within the banking sector and offers practical insights into social media strategies.- Reproduced https://journals.sagepub.com/doi/full/10.1177/0258042X241307377 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer brand identification, Corporate social responsibility, Electronic world of mouth, Public sector banks, Social media. |
| 9 (RLIN) | 57532 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Management and Labour Studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
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| Indian Institute of Public Administration | Indian Institute of Public Administration | 2025-10-22 | 50(3), Aug, 2025: p.320-336 | AR137477 | 2025-10-22 | Articles |