Stop running so many AI pilots: Instead of testing lots of use cases across the company, pick one area and go deep (Record no. 532710)

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Personal name Challagall, Goutam Khan, Mahwesh and Beaulieu, fabric
245 ## - TITLE STATEMENT
Title Stop running so many AI pilots: Instead of testing lots of use cases across the company, pick one area and go deep
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Place of publication, distribution, etc Harvard Business Review
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Extent 103(6), Nov-Dec, 2025: p.90-99
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Summary, etc In late 2023, when the management team at the consumer packaged goods company Reckitt considered adopting gen AI, potential use cases spanned the business—from drafting presentations to delivering customer support to optimizing procurement contracts. Many of the use cases guaranteed time savings and an immediate return on investment, but they applied to disparate tasks. Executives at Reckitt were pleased with the time gen AI could save, but they knew the effort wouldn’t transform the company’s strategy or create a meaningful advantage. They were hoping for something more dramatic, not just marginal efficiency improvements.-Reproduced

https://hbr.org/2025/11/stop-running-so-many-ai-pilots
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Main entry heading Harvard Business Review
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Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Serial Enumeration / chronology Barcode Date last seen Koha item type
          Indian Institute of Public Administration Indian Institute of Public Administration 2026-02-26 103(6), Nov-Dec, 2025: p.90-99 AR138241 2026-02-26 Articles

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