How does the unified model of electronic government acceptance and service quality frame rural citizens’ continuous behavioural intention and attitudes towards e-government services in the Indian context (Record no. 532844)

000 -LEADER
fixed length control field 02488nam a22001457a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260323b ||||| |||| 00| 0 eng d
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Gangadhara, H. and Kumar, J. P. Senthil
245 ## - TITLE STATEMENT
Title How does the unified model of electronic government acceptance and service quality frame rural citizens’ continuous behavioural intention and attitudes towards e-government services in the Indian context
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc International Journal of Rural Management
300 ## - PHYSICAL DESCRIPTION
Extent 21(3) Dec, 2025: p.272-292
520 ## - SUMMARY, ETC.
Summary, etc This research study employed the Unified Model of Electronic Government Acceptance (UMEGA) theoretical model to examine rural citizens’ attitudes and continuous behavioural intentions towards e-government service to enhance sustainable livelihood in Karnataka, India. The present studies employed quantitative and convenient sampling methods to collect 497 self-reported survey samples from rural citizens in Karnataka, India. A partial least square-structural equation modelling method was used to analyse survey data and hypothesis testing. Findings suggest that performance expectancy, information quality, social influence, trust in village-level entrepreneurs (VLEs), service quality and facilitating conditions significantly influence rural citizens’ attitudes towards the continuous intention of digital public service. Hence, perceived risk negatively affects rural citizens’ attitudes towards the continuous intention of e-government services. Furthermore, rural citizens’ trust in VLE factors moderates between attitudes and continuous intention. This study was the first to explore an integrated analysis of UMEGA, service and information quality and trust in framing rural citizens’ continuous behavioural intention towards e-government services. These findings contribute to government, appointing agencies, academic, rural social communities and local panchayats to implement policymaking decisions to reach more accessible Grama One public service to rural and remote area peoples in the Indian context.- Reproduced


https://journals.sagepub.com/doi/full/10.1177/09730052251352673?_gl=1*15agju*_up*MQ..*_ga*MTMzNTYyNzczNi4xNzc0MjUwNzQ4*_ga_60R758KFDG*czE3NzQyNTA3NDgkbzEkZzEkdDE3NzQyNTA3NjIkajQ2JGwwJGg5ODg1MTE5ODg.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Common service centers, e-Government services, Rural citizen attitudes, Service quality, UMEGA, Village level entrepreneurs
9 (RLIN) 59836
773 ## - HOST ITEM ENTRY
Main entry heading International Journal of Rural Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Serial Enumeration / chronology Barcode Date last seen Koha item type
          Indian Institute of Public Administration Indian Institute of Public Administration 2026-03-23 21(3) Dec, 2025: p.272-292 AR138363 2026-03-23 Articles

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