Identifying effective communication channels for financial inclusion: Evidence from self-funded retirement plans (Record no. 533116)

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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, Devendra and Singh, Rahul
245 ## - TITLE STATEMENT
Title Identifying effective communication channels for financial inclusion: Evidence from self-funded retirement plans
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Margin: The Journal of Applied Economic Research
300 ## - PHYSICAL DESCRIPTION
Extent 19(2), Nov, 2025: p.205-228
520 ## - SUMMARY, ETC.
Summary, etc This study empirically examines the relative effectiveness of print and digital media in promoting self-funded retirement plans as a pathway to financial inclusion in India. Using data from the NABARD All India Financial Inclusion Survey (NAFIS) 2016–2017, and applying propensity score matching to mitigate selection bias, we compare how exposure to print and digital media influences household participation in voluntary retirement schemes. The findings reveal that for every 1,000 households, approximately 4.5 households that accessed financial information through digital media subscribed to a self-funded retirement plan, compared to only 2.5 households reached through print media. Nearly 80 per cent of Indian households remain without any retirement plan, with substantial state-level disparities in subscription patterns. By clearly distinguishing between traditional and digital communication channels, this study advances understanding of how information delivery shapes financial behaviour. The findings contribute to the policy discourse on effective communication for financial inclusion, offering guidance for prioritising digital outreach in national financial literacy initiatives.-Reproduced

https://journals.sagepub.com/doi/full/10.1177/00252921251394817?_gl=1*1r05shz*_up*MQ..*_ga*
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773 ## - HOST ITEM ENTRY
Main entry heading Margin: The Journal of Applied Economic Research
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Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Serial Enumeration / chronology Barcode Date last seen Koha item type
          Indian Institute of Public Administration Indian Institute of Public Administration 2026-04-24 19(2), Nov, 2025: p.205-228 AR138627 2026-04-24 Articles

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