Does the Atal pension Yojana use ‘nudge theory’ to drive up enrolments? (Record no. 533141)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01317nam a22001337a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260427b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Banerjee, Manoshij and Abdulla. Mohammed Shahid |
| 245 ## - TITLE STATEMENT | |
| Title | Does the Atal pension Yojana use ‘nudge theory’ to drive up enrolments? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Economic & Political Weekly |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 61(7), Feb 14, 2026: p.23-26 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The auto-enrolment feature of India’s Atal Pension Yojana is critically examined. The application of “nudge theory” is analysed in APY in comparison with successful pension schemes globally and three key divergences are identified: misaligned incentives, reliance on paper-based rather than digital enrolment, and cumbersome opt-out procedures. The article argues that APY’s auto-enrolment mechanism substantially departs from established best practices in behavioural economics and may result in non-consensual enrolment and retention. It concludes that the scheme reflects a misapplication of nudge theory and underscores the need to reassess its enrolment and exit design to ensure ethical implementation and enhanced pension coverage in India.-Reproduced https://www.epw.in/journal/2026/7/commentary/does-atal-pension-yojana-use-nudge-theory-drive.html |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Economic & Political Weekly |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2026-04-27 | 61(7), Feb 14, 2026: p.23-26 | AR138652 | 2026-04-27 | Articles |
