Does the Atal pension Yojana use ‘nudge theory’ to drive up enrolments? (Record no. 533141)

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100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Banerjee, Manoshij and Abdulla. Mohammed Shahid
245 ## - TITLE STATEMENT
Title Does the Atal pension Yojana use ‘nudge theory’ to drive up enrolments?
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Economic & Political Weekly
300 ## - PHYSICAL DESCRIPTION
Extent 61(7), Feb 14, 2026: p.23-26
520 ## - SUMMARY, ETC.
Summary, etc The auto-enrolment feature of India’s Atal Pension Yojana is critically examined. The application of “nudge theory” is analysed in APY in comparison with successful pension schemes globally and three key divergences are identified: misaligned incentives, reliance on paper-based rather than digital enrolment, and cumbersome opt-out procedures. The article argues that APY’s auto-enrolment mechanism substantially departs from established best practices in behavioural economics and may result in non-consensual enrolment and retention. It concludes that the scheme reflects a misapplication of nudge theory and underscores the need to reassess its enrolment and exit design to ensure ethical implementation and enhanced pension coverage in India.-Reproduced

https://www.epw.in/journal/2026/7/commentary/does-atal-pension-yojana-use-nudge-theory-drive.html
773 ## - HOST ITEM ENTRY
Main entry heading Economic & Political Weekly
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item type Articles
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Serial Enumeration / chronology Barcode Date last seen Koha item type
          Indian Institute of Public Administration Indian Institute of Public Administration 2026-04-27 61(7), Feb 14, 2026: p.23-26 AR138652 2026-04-27 Articles

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