Can speed alone build market leaderships? (Record no. 533625)
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| 000 -LEADER | |
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| fixed length control field | 02046nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260608b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kumar, Rahul Zepto: |
| 245 ## - TITLE STATEMENT | |
| Title | Can speed alone build market leaderships? |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bharat Journal of Case Studies |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1(2), Dec, 2025: p.145-168 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | The case explores the strategic dilemma faced by Aadit Palicha, co-founder and CEO of Zepto, India’s fastest-growing quick-commerce startup, in early 2025. After achieving a $5.5 billion valuation and doubling revenue to ₹4,454 crore in FY24, Zepto remained unprofitable, grappling with high operational costs and investor pressure to define a clear exit strategy. Founded in 2021 by Stanford dropouts Palicha and Kaivalya Vohra, Zepto revolutionised India’s grocery market with its 10-minute delivery model powered by hyperlocal dark stores and AI-driven logistics. Despite rapid growth and a 29 % market share, the company faced stiff competition from Blinkit (46 %) and Swiggy Instamart (25 %). As investor sentiment shifted from growth to profitability, Palicha needed to decide whether Zepto should pursue an IPO, raise another venture capital round, merge with a strategic player, or pivot its business model. The case situates this decision within India’s $6 billion quick-commerce industry, projected to reach $20 billion by 2030, yet challenged by thin margins, high cash burn, and uncertain unit economics. It invites students to evaluate the sustainability of Zepto’s growth strategy, assess the trade-offs among financing and exit options, and design a profitability pathway for a company that has redefined consumer convenience but must now prove its financial resilience.-Reproduced https://www.printspublications.com/journal/bharat-journal-of-case-studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Quick commerce, Startup strategy, Exit strategy, IPO decagons, Venture capital, Mergers and acquisitions, Market leadership, Strategic finance. |
| 9 (RLIN) | 61088 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Bharat Journal of Case Studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2026-06-08 | 1(2), Dec, 2025: p.145-168 | AR139102 | 2026-06-08 | Articles |