From lotus stems to sustainable fashion: The revival of lotus silk (Record no. 533626)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01762nam a22001457a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260608b ||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kaur, Mandeep and Kaur, Amarjeet |
| 245 ## - TITLE STATEMENT | |
| Title | From lotus stems to sustainable fashion: The revival of lotus silk |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Bharat Journal of Case Studies |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 1(2), Dec, 2025: p.169-190 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Sustainable fashion in India faces the dual challenge of preserving cultural craft traditions while meeting rising consumer demand for ethical products. This paper presents a case study of Sanajing Sana Thambal, a women-led microenterprise in Manipur founded by Bijiyashanti Tongbram. Drawing on discarded lotus stems from Loktak Lake, the enterprise produces lotus silk using a zero-chemical, zero-dye process, thereby linking waste reduction, rural women’s livelihoods, and environmentally responsible textile production. Based on secondary sources and field reports, the study analyses the firm’s Segmentation, Targeting, Positioning (STP), marketing mix, and SWOT profile to illuminate its competitive and social value propositions. The case highlights a central dilemma: whether to mechanise and scale up production to satisfy growing demand or maintain handcrafted exclusivity to safeguard ecological and cultural integrity. The findings contribute to understanding how sustainable textile ventures navigate growth constraints and consumer purchase intentions in emerging markets.- Reproduced https://www.printspublications.com/journal/bharat-journal-of-case-studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sustainable fashion, Lotus silk, Rural women entrepreneurs, Eco-entrepreneurship, Cultural heritage, purchase intentions, India. |
| 9 (RLIN) | 61090 |
| 773 ## - HOST ITEM ENTRY | |
| Main entry heading | Bharat Journal of Case Studies |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item type | Articles |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Date acquired | Serial Enumeration / chronology | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Indian Institute of Public Administration | Indian Institute of Public Administration | 2026-06-08 | 1(2), Dec, 2025: p.169-190 | AR139103 | 2026-06-08 | Articles |