| 000 -LEADER |
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00955pab a2200181 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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180718b2003 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
| Personal name |
Rahman, Zillur |
| 245 ## - TITLE STATEMENT |
| Title |
Choosing business school: an application of Q-methodology |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
| Date of publication, distribution, etc. |
2003 |
| 300 ## - PHYSICAL DESCRIPTION |
| Extent |
p.195-202. |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
| Dates of publication and/or sequential designation |
Jul-Sep |
| 520 ## - SUMMARY, ETC. |
| Summary, etc. |
The number of postgraduate programmes in India has dramatically increased in the past decade. With so many schools competing with one another, it is likely that a business school may want to differentiate itself from other schools. For an effective differentiation, it is however, necessary to identify the criteria used by candidates willing to join an MBA programme. The authors conducted a survey for this purpose, and this paper presents the results obtained by using the Q-Methodology. - Reproduced. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Education |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
| Topical term or geographic name entry element |
Management education |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
| Personal name |
Bhattacharyya, S.K. |
| 773 ## - HOST ITEM ENTRY |
| Main entry heading |
Productivity |
| 909 ## - |
| -- |
59670 |