| 000 -LEADER |
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| fixed length control field |
01045pab a2200157 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
180718b2006 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Chebolu, Radha Mohan |
| 245 ## - TITLE STATEMENT |
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| Title |
Making of employers' brand: the relevance of human intellect and energies |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.16-23. |
| 362 ## - DATES OF PUBLICATION AND/OR SEQUENTIAL DESIGNATION |
|---|
| Dates of publication and/or sequential designation |
Jun |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Since many firms are preoccupied with employee downsizing, pension cutting and benefit slashing issues in the name of leveraging the competition, sufficient attention is not being paid for the management of `organizational credibility' from an HR perspective. As such the making of `employers' brand' assumes vital significance by projecting a dynamic vision about the role played by the human intellect and energy in the process. The brand-building besides catering to the needs of business management has proved to be an asset for some of the companies like `Infosys' where the emotional strength of employees is found to be much higher. - Reproduced. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Employers |
| 773 ## - HOST ITEM ENTRY |
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| Main entry heading |
HRM Review |
| 909 ## - |
|---|
| -- |
69710 |
