| 000 -LEADER |
|---|
| fixed length control field |
00499pab a2200181 454500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180718b2006 xxu||||| |||| 00| 0 eng d |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lusch, Robert F. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Marketing as service-exchange: taking a leadership role in global marketing management |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2006 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
p.264-78. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Leadership |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Maleter, Alan J. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Vargo, Stephen L. |
| 773 ## - HOST ITEM ENTRY |
|---|
| Main entry heading |
Organizational Dynamics |
| 909 ## - |
|---|
| -- |
71827 |
