Normal view
MARC view
Entry Topical Term
001 - CONTROL NUMBER
- control field: 21639
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20210205163204.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 210205|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Brand management, Fast fashion apparel, Band awareness, Perceived quality, Brand personality
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt): Sharma, Rajesh. 21638, Building consumer-based brand equity for fast fashion apparel brands in the Indian consumer market