Normal view MARC view

Bottom-of-the-pyramid, Brand adoption, Distributor relationship, Business risk, Rural retailer, Service-dominant logic. (Topical Term)

Number of records used in: 1

Preferred form: Bottom-of-the-pyramid, Brand adoption, Distributor relationship, Business risk, Rural retailer, Service-dominant logic.

Machine generated authority record.

Work cat.: (OSt): Sinha, Piyush Kumar Rawal, Saurabh and Sinha,Aakriti 49658, Brand adoption by BoP tetailers

Indian Institute of Public Administration