Indian Institute of Public Administration

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Discount Coupons, Trust, Satisfaction, M-commerce, Customer Loyalty, Short-term Sales, Coupon Dependency, Brand Perception, Consumer Behavior, Purchase Intentions, Mobile Shopping Apps, Expectation Confirmation Model, Usage Intention, Promotional Strategies, Digital Marketing, Price Sensitivity, Customer Retention, Competitive Advantage, Online Retail, Shopping Experience. (Topical Term)

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Preferred form: Discount Coupons, Trust, Satisfaction, M-commerce, Customer Loyalty, Short-term Sales, Coupon Dependency, Brand Perception, Consumer Behavior, Purchase Intentions, Mobile Shopping Apps, Expectation Confirmation Model, Usage Intention, Promotional Strategies, Digital Marketing, Price Sensitivity, Customer Retention, Competitive Advantage, Online Retail, Shopping Experience.

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Work cat.: (OSt)526334: Mishra, Arindra Nath and Sengupta, Shayani 53160, Discount coupons versus trust and satisfaction: Which is better for M-commerce?

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