Normal view
MARC view
Information adoption model, Partial Least Square- Structural Equation Modelling, Social media e-WOM, Theory of reasoned action (Topical Term)
Machine generated authority record.
Work cat.: (OSt): Parveen, Afsa and Chaudhary, Rashmi 54342, Do attitude and subjective norm mediate the relationship between social media e-wom and green purchase intention? An empirical investigation using pls-sem