Normal view
MARC view
Information adoption model, Partial least square-structural equation modeling, Social media-e-Wom, theory of reasoned action. (Topical Term)
Machine generated authority record.
Work cat.: (OSt): Parveen, Afsa and Chaudhary, Rashmi 55081, Do attitude and subjective norm mediate the relationship between social media e-wom and green purchase intention? An empirical investigation using PLS-SEM