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Consumer brand identification, Corporate social responsibility, Electronic world of mouth, Public sector banks, Social media. (Topical Term)

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Preferred form: Consumer brand identification, Corporate social responsibility, Electronic world of mouth, Public sector banks, Social media.

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Work cat.: (OSt): Sharma, Rajesh 57531, The influence of social media corporate social responsibility communication on consumer brand identification and electronic word of mouth in the banking sector: The moderating role of user generated content

Indian Institute of Public Administration

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Consumer brand identification, Corporate social responsibility, Electronic world of mouth, Public sector banks, Social media. (Topical Term)