Normal view
MARC view
Customer engagement, Mental accounting, Attitude, Blases, Brand preference, ISM (Topical Term)
Machine generated authority record.
Work cat.: (OSt): Pattnaik, Laxmikant Sahoo, Saroj Kumar and Sahoo, Sandhyarani 59817, Brand preference on the edge of customer engagement, mental accounting, attitude and customers’ biasness: An ism approach for financial products