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Social media: Are governments using its potential citizen engagement and socio-economic development?

By: Pandey, Manoj.
Material type: materialTypeLabelArticlePublisher: 2013Description: p.296-305.Subject(s): Mass Media In: Indian Journal of Public AdministrationSummary: Media has traditionally been helpful in government communication, but it has mostly remained one-directional. Social media, with its limitless possibilities of engagement with people, can transcend communication barriers and help governments bring in transparency in administration, reach people, elicit their participation and deliver services. Constraints such as poor literacy and low internet penetration in developing countries can be overcome, provided governments change their mindset from one-way communication to engaging citizens as valuable stakeholders. - Reproduced.
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Articles Articles Indian Institute of Public Administration
Volume no: 59, Issue no: 2 Available AR101481

Media has traditionally been helpful in government communication, but it has mostly remained one-directional. Social media, with its limitless possibilities of engagement with people, can transcend communication barriers and help governments bring in transparency in administration, reach people, elicit their participation and deliver services. Constraints such as poor literacy and low internet penetration in developing countries can be overcome, provided governments change their mindset from one-way communication to engaging citizens as valuable stakeholders. - Reproduced.

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