Indian Institute of Public Administration

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Consumer attitudes towards business firm's marketing philosophy, consumerism and government regulations in India: A cross sectional analysis

By: Jain, Sanjay K.
Contributor(s): Goel, Parul.
Material type: materialTypeLabelArticlePublisher: 2012Description: p.253-271.Subject(s): Consumers - India | Consumers In: Vision
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Articles Articles Indian Institute of Public Administration
Volume no: 16, Issue no: 4 Available AR102580

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