Indian Institute of Public Administration

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Sponsor, ambusher, and other: Consumer response to three strategies

By: Gupta, Seema.
Contributor(s): Pandey, Satish C | Maity, Moutusy.
Material type: materialTypeLabelArticlePublisher: 2014Description: p.75-86.Subject(s): Consumers In: Vikalpa
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Articles Articles Indian Institute of Public Administration
Volume no: 39, Issue no: 1 Available AR104231

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