Indian Institute of Public Administration

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A dual-step and dual-process model of advertising effects: implications for reducing the negative impact of advertising on children's' consumption behaviour

By: Buttner, Oliver B.
Contributor(s): Serfas, Benjamin G | Florack, Arnd.
Material type: materialTypeLabelArticlePublisher: 2014Description: p.161-182.Subject(s): Children | Advertising | Consumption In: Journal of Consumer Policy
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Articles Articles Indian Institute of Public Administration
Volume no: 37, Issue no: 2 Available AR107816

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