Indian Institute of Public Administration

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Clarifying the relationship between involvement variables and advertising effectiveness among young people

By: Te'eni-Harari, Tali.
Material type: materialTypeLabelArticlePublisher: 2014Description: p.183-203.Subject(s): Youth | Advertising In: Journal of Consumer Policy
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Articles Articles Indian Institute of Public Administration
Volume no: 37, Issue no: 2 Available AR107817

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