Indian Institute of Public Administration

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Experience marketing: The "Chokhi dhani" way

By: Banerjee, Shubhomoy.
Contributor(s): Banerjee, Soumi Chatterjee.
Material type: materialTypeLabelArticlePublisher: 2015Description: p.63-75.Subject(s): Marketing In: Abhigyan
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Articles Articles Indian Institute of Public Administration
Volume no: 32, Issue no: 4 Available AR108020

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